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So many sales opportunities are lost due to ineffective follow up with leads who were engaged early in their buying cycle. It is crucial to stay in touch with prospects from beginning to end by presenting appropriate information and resources along the way based on where those leads are in the sales funnel. What is…

How do you prioritize leads intelligently? Tracking the behavior of current prospects and their level of engagement can help determine their place in the buying cycle. Assigning points for various actions, lead scoring provides a data-driven approach to delivering the right message to each prospect at the right time. Organization is essential in every element…